Ashley May

Campaign Strategist & Digital Marketer

Summary

Results‑driven marketing leader specializing in enterprise‑level campaign strategy, recognized for aligning complex multi‑channel programs with business objectives to deliver measurable impact. Brings a data‑first approach to architecting customer journeys, segmentation frameworks, and automation roadmaps that elevate personalization, strengthen engagement, and optimize performance across channels. Combines experience in ecommerce, email campaign strategy, and digital frameworks with analytical rigor to identify opportunities, mitigate risks, and maximize ROI.

Contact

Hackettstown, NJ

ashleyemay12@gmail.com

https://www.linkedin.com/in/ashley-may12/

Expertise

Campaign Strategy

Planning and executing omnichannel marketing campaigns in alignment with stakeholder benchmarks.

eCommerce

Leading digital sales strategy, optimization, growth, and day-to-day operations of ecommerce brands.

Analytics

Leveraging big data with advanced toolsets to gain deeper insights into sales and traffic data.

Experience

Selective Insurance

Integrated Campaign Manager

June 2025 - Present

Branchville, New Jersey

Leads enterprise email‑first marketing strategy, aligning multi‑channel Eloqua and Distributed Marketing Platform (DMP) campaigns with business objectives and delivering measurable impact through data‑driven campaign planning and robust execution.
Champions the strategic integration of email, customer experience, and digital campaigns to create cohesive campaign roadmaps that combine team efforts, ensuring ongoing visibility, conversion, and momentum to Selective’s targeted audience groups across various platforms.
Architects customer journeys and segmentation frameworks that enhance personalization, optimize lifecycle engagement, and strengthen performance across email and digital channels to ensure seamless execution of campaigns while integrating emerging technologies, including GenAI, to elevate campaign effectiveness.
Owns the campaign automation roadmap, leveraging advanced testing, analytics, and platform capabilities to improve targeting precision, operational efficiency, and conversion outcomes.
Translates complex performance data into clear insights and strategic recommendations, using KPI frameworks and dashboards to guide decision‑making across cross‑functional teams.

Pierre Fabre Dermo-Cosmetique

DtC & B2B eCommerce Key Account Manager

August 2021 - June 2025

Parsippany, New Jersey

Led data-driven ecommerce strategies, managing a $2M ecommerce budget to drive $20M in annual revenue, ensuring sustained sales growth and profitability.
Developed and executed high-impact promotional strategies, leveraging insights to optimize conversion rates with success of +5% YoY consecutively and increase average transaction value by $5 YoY.
Orchestrated a 24-month rolling business plan, defining KPIs and implementing proactive strategies to meet and exceed business objectives.
Forecasted revenue, budget, and inventory on annual, monthly, and weekly cycles to maintain financial efficiency and growth.
Managed and optimized affiliate marketing strategy to maximize sales with a $500K affiliate marketing budget, generating $3M in sales and achieving a $9 ROI, all while fostering brand loyalty and expanding reach.
Led a $4M media budget, ensuring alignment with brand goals to drive $7M in conversion revenue and a +16% increase in customer awareness through Google, Bing, Meta, Snapchat, Pinterest, Instagram, and TikTok.
Negotiated complex vendor contracts to onboard and optimize new partnerships, strengthening long-term digital growth initiatives.

Wave Distribution

Marketing Communications & Social Media Specialist

October 2020 - April 2021

Ringwood, New Jersey

Responsible for development of business-centric growth strategies and furthering consumer targeting and remarketing efforts by comparing web analytics to Quickbooks sales reports.
Marketing and brand development for multiple manufacturers through digital platforms, email marketing, and print advertisements.
Responsible for content creation on the Adobe Creative Suite and curation of media through social platforms to be used on company social media accounts, paid ad campaigns, and at trade shows.
Assisted with customer data integration onto Method CRM platform.

AC Hotels by Marriott

Wedding / Social Room Block Specialist

December 2019 - September 2020

Bridgewater, New Jersey

Assisted with hotel pre-opening development by refining internal design to align with the brand style guide and collaborated on menu decisions.
Responsible for wedding account management and building key client relationships through networking both in-person and digitally.